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DONNA I. MY FIRST STORE, 2002

  • Writer: Oana Stavila
    Oana Stavila
  • Dec 28, 2020
  • 6 min read

Updated: Jan 10, 2021
















My company, DONNA I, was the FIRST COMPANY in Cluj County to IMPORT NEW clothes for women and men, furs and leather clothes, women's lingerie, accessories, purses, (including stainless steel furniture, stands and mannequins I imported from there, also legally, with documents that can be found anytime at the Customs Office in Cluj) from a country of the European Union, namely Italy, in 2002, autumn. The store I opened, inaugurated on October 26, 2002, and had a very successful and impact on the Cluj market and, not only, because many residents of the neighboring counties, throughout Transylvania, passed my store threshold, as customers.

Me, along with the hired staff.


I am very proud of this and of all that I have achieved and done in my life, alone, and with the help of my husband, (after getting married), always legal, with professionalism, fairness, seriousness and a lot of work, dedication and energy, both for the benefit of the people, the state, and for the benefit of the community, for raising the standard of living and for an openness to the new , access to the quality of Western European products (which were a mirage for Romanian citizens, to which, only the rich who could obtain a visa for the EU, had access), as well as the education of good taste in clothing and the attempt to cultivate an elevated style, pleasing to the eye, elegant and refined.

These pictures are taken right at the store's opening. This is the very first collection imported from Italy.



Also, being an importing company, at the time, the legislation provided that for goods imported from the European community, the company had to pay in customs, i.e., in advance, value added tax (VAT), amounting to 19% of the value of the goods. So, I have also helped the Romanian state in this regard and I have contributed to the budget, in addition to all other contributions and taxes always paid on time. And the documents don't lie. People can lie, invent, fake, even falsify documents; and in this sense I'm going to reproduce another story, real, in which, someone, with the help of people who should have worked according to the law and defending the rights of citizens, committed some illegalities, forgeries and incredible abuses, which, although it shocked me and I could not believe that someone could lie and falsify all the way in court or in places where the law must be law and NOT a joke, were quickly annihilated by the decisions of normal judges, with their heads on their shoulders and incorruptibles, who judged by evidence and not on political orders or according to the financial interests of some. I, along with my lawyer, a professor of civil and commercial law, won lawsuits, one after another, just like the bad guy invented them.




The design of the store belongs to me entirely, as well as absolutely all the arrangements, the decoration; including the clothing and all the accessories, have always been chosen by me, piece by piece.



Thank you very much Mr. SONI, father of my friends TIBI and ATTILA, for helping me in the realization of these constructions and, supervising those hired by me, while I was away in Italy for goods. Without your strong eye and hand, as well as your seriousness and your work, I don't know what this gorgeous and hard-to-do design would have looked like. Once again, thousands of thanks. I cherish and love you and your whole family. And your boys, they're the same, the most soulful, serious, hardworking and good friends, to whom I am deeply grateful. And one more very important thing: don't worry, no matter what you're told about me; it's just theater, interests and falsehood that have nothing to do with me. I am the same, unchanged, as you know me! Much stronger! I also send kisses to Mrs. SILVIA, who's a sweetheart, and to your gorgeous nieces and daughters.













































my birthday celebrated with the staff (and friends) who worked in the store


the picture in my office



ziua mea de nastere sarbatorita alaturi de personalul care lucra in magazin si poza din biroul meu


Logo DONNA I
















DONNA I ATTITUDE IN FASHION

You're FREE to do whatever you want

Be whatever you want

Tell the world who you are: DONNA I

A woman dressed in Italian style

ATTITUDE in FASHION. DONNA I

The store on Avenue Eroilor no 9 Donna I Attitude In Fashion 2002-2008 I gave you the words of one of the radio campaign spots that have run for many years on the radios in Cluj (and my friends -owners and directors- from the advertising agencies, are here, my friends on Facebook, so they can confirm this) as advertising clip, advertising, ad for the first and greatest and most successful of my store in Cluj Napoca. I also promised you proof of my professional activity in the Cluj, so this clip is the first proof of many to come. You can listen to it on Facebook, it's in the previous post. I'll attach it here, too. Thank you so much for reading me and for being with me.





I will tell about Donna I in some of the articles. Example, here in this article that I work on (as with many others that I started and work simultaneously): https://www.oanastavilanewyork.com/single-post/the-virgin-mary-my-dream-that-came-true




But before I want to present as much as possible, my entire work, through all these articles about both my stores and the work of my advertising agency:

All my work for twenty years (including that, in education, as a teacher).


Eu, impreuna cu personalul angajat. Aceste poze sunt facute chiar la inaugurarea magazinului. Aceasta este chiar prima colectie importata din Italia.

Designul magazinului imi apartine in totalitate, ca si absolut toate aranjamentele, decorul, inclusiv imbracamintea si toate accesoriile, intotdeauna au fost alese de mine, bucata cu bucata


Esti libera sa faci ce vrei. sa fii cum vrei. sa spui lumii cine esti tu: DONNA I. o femeie imbracata in stil italian. atitudine in moda. DONNA I. magazinul de pe bulevardul numarul 9. V-am redat cuvintele unuia dintre spoturile de campanie radio care au rulat multi ani pe radiourile din Cluj (si prietenii mei -proprietarii si directori- din agentiile de publicitate, sunt aici, prietenii mei pe facebook, asa ca ei va pot confirma asta) ca si clip publicitar, advertisement, ad pentru primul si cel mai mare si de succes al meu magazin din Cluj Napoca. V-am promis si dovezi ale activitatii mele profesionale din Cluj, asa ca, acest clip este prima dovada din multele care vor urma. Il puteti asculta pe facebook, este in postarea precedenta. Il voi atasa si aici. Va MULTUMESC din suflet ca ma cititi si ca sunteti alaturi de mine.


Va multumesc din suflet domnule Soni, tatal prietenilor mei Tibi si Attila, pentru ca m-a ajutat in realizarea acestor constructii si, i-a supervizat pe cei angajati de mine, cat timp eu eram plecata in Italia dupa marfuri. Fara ochiul si mana dvs forte, precum si seriozitatea si munca dvs, nu stiu cum ar fi aratat acest design superb si greu de realizat. Inca o data, mii de multumiri. Va pretuiesc si va iubesc pe dvs si intreaga familie.

Iar baietii dvs, sunt la fel, cei mai sufletisti, seriosi, harnici si buni prieteni, carora le sunt profund recunoscatoare. Si inca ceva foarte important: nu va ingrijorati, indiferent ce vi se spune despre mine; e doar teatru, interese si falsitate care NU au nicio legatura reala cu mine. Eu sunt aceeasi, neschimbata, asa cum ma cunoasteti! Mult mai puternica! O pup si pe doamna Silvia care este o scumpa, si pe nepoatele si nurorile dvs superbe.






Compania mea, DONNA I, a fost prima firma din judetul Cluj care a facut import de haine noi pentru femei si barbati, blanuri si haine din piele, lenjerie pentru femei, accesorii, posete, (inclusiv mobilierul din inox, stativele si manechinii i-am importat de acolo, tot legal, cu documente care oricand pot fi gasite la Oficiul Vamal din Cluj) dintr-o tara a Uniunii Europene, si anume Italia, in anul 2002, toamna. Magazinul l-am deschis, inaugurat, pe data de October 26, 2002, si a avut un foarte mare succes si impact pe piata clujeana si, nu numai, deoarece multi locuitori din judetele invecinate, din intreaga Transilvanie, imi treceau pragul magazinului, ca si cumparatori. Eu sunt foarte mandra de acest lucru si de tot ceea ce am realizat si facut in viata mea, singura, si cu ajutorul sotului meu, (dupa ce get casatorit), intotdeauna legal, cu profesionalism, corectitudine, seriozitate si foarte multa munca, daruire si energie depusa, atat in folosul oamenilor, al statului, cat si in folosul comunitatii, pentru ridicarea nivelului de trai si pentru o deschidere spre nou, acces la calitatea produselor vest europene (care erau un miraj pentru cetatenii romani, la care, doar cei bogati care puteau obtine o viza pentru UE, aveau acces), cat si educarea bunului gust in materie de imbracaminte si incercarea de cultivare a unui stil elevat, placut ochiului, elegant si rafinat.


De asemenea, fiind o firma importatoare, la vremea respectiva, legislatia prevedea ca pentru marfa importata din comunitatea europeana, compania trebuia sa plateasca in vama, adica, in avans, taxa pe valoare adaugata (TVA), in valoare de 19% din valoarea marfurilor. Deci, eu am ajutat si statul roman in acest sens si am contribuit la buget, pe langa toate celelalte contributii si impozite platite intotdeauna la timp. Si documentele NU mint. Oamenii pot sa minta, sa inventeze si chiar sa falsifice; si, in acest sens am sa reproduc o alta poveste, reala.

voi povesti despre Donna I in cateva din articole. Exemplu, aici, in acest articol la care lucrez (ca si la multe altele pe care le-am inceput si lucrez concomitent): https://www.oanastavilanewyork.com/single-post/the-virgin-mary-my-dream-that-came-true


Dar, inainte doresc sa prezint pe cat posibil, intreaga mea munca, prin toate aceste articole atat despre magazinele mele, cat si munca din agentia mea de publicitate.




 
 
 

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